Straight Talk Breaks
the Tax Madness

Tax season makes everyone want to scream. So Straight Talk’s “Tax Breaks” campaign asked: why not let them?
Our solution was a full-on rage-room pop-up where people could smash everything in sight, including a phone…
then walk out with a brand-new one from Straight Talk.

I delivered art direction and design across the campaign consisted of logo creation, set design, social ads —
and collaborated and directed on-site with TV personality Lindsay Hubbard from Bravo’s Summer House.

Created the Tax Breaks activation logo with Straight Talk branding, using a broken phone icon to make the concept instantly clear and engaging.

some of the TAX BREAK madness

Straight Talk Tax Breaks ad leading up to the activation.

Content shoot with Summer House’s Lindsay Hubbard.

Participants received rage room slo-mo footage.

“Best of Breaks” rage room montage.

Tax Breaks set design.

  • Lindsay hubbard shoot

  • Content shoot

  • Rage room design

  • Offer handout

  • Window Decal

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