Ferrero in Full Flavor
Headed up art direction and production for Ferrero’s big TikTok entrance, launching
Butterfinger, Tic Tac, and Kinder Bueno, plus their new product drops into the FYP spotlight.
Built out the creative strategy and bold visual world, rolling out dynamic multimedia content that helped
each brand claim its corner of TikTok’s fast, chaotic, snack-loving feed.
Absurdly Sweet:
Shaped Butterfinger’s tone of voice to match Gen Z’s absurdist, surreal humor while keeping the brand’s iconic “Don’t lay a finger on my Butterfinger” front and center.
Promoting the launch and sweepstakes for the limited-edition Marshmallow Butterfinger.
Butterfinger owned ASMR
rendition to amplify taste appeal.
Butterfinger owned trend
rendition for its TikTok debut.
Created Butterfinger mascot series.
Drove awareness for the Butterfinger costume through a Spirit Halloween retail partnership.
Brought to life Tic Tac’s tone of voice to be fun, vibrant, and witty while driving the launch of its newest product, Tic Tac Chewy!.
Collaborated with reality stars, including Love Island’s Rob Rausch, to debut Tic Tac Chewy! by asking hard-hitting questions that revealed their softer side.
Collaborated with reality stars, including The Bachelorette’s Nick Viall, to debut Tic Tac Chewy! by asking hard-hitting questions that revealed their softer side.
Keeping
Social
Fresh:
Eye-catching video edits to highlight Tic Tac’s products.
Tic Tac Chewy!’s owned version of “the council has decided” trend.
Promoting Tic Tac’s Lollapalooza activation.
Playfully, Socially, Irresistible:
Defined Kinder Bueno’s “irresistible” tone of voice, spotlighting its signature crispy crunch and hazlenut-rich creaminess appeal.
Creating a dream sequence highlighting Kinder Bueno’s taste appeal.
Used playful scale shifts to visually reinforce Kinder Bueno’s “irresistible” positioning.
Showcasing Kinder Bueno’s limited Halloween snack size bars.
Kinder Bueno owned version of “us in another universe” trend.
Kinder Bueno’s rendition of man on the streets driving awareness.